← WorkDatum Works

Whittaker's

Modelled and 3D-printed campaign props for ad and promotional work, turned around fast.

Crane prop, campaign hero banner
Client — MBM, for Whittaker'sConcept3D & CADEngineeringManufacture

A brief without a locked design.

MBM needed hero props for a Whittaker's campaign shoot — a crane, a fountain, a mould pour — specified as mood and reference boards. The shoot date was fixed and none of the props existed yet.

We took the brief from concept sketch through CAD to finished, shoot-ready objects in under ten days, delivered fully assembled and used on set without modification.

Concept treated as an engineering input.

Each concept pass accounted for scale, structure, and how surfaces would read under studio lighting, so approval could lead straight into fabrication without a second round.

Early crane prop block-out render
Crane — block-out for height and footprint
Fountain prop 3D concept
Fountain — proportions kept readable on camera
Gondola prop ornamentation study
Gondola — ornament tested for finishing time

Designed to be built.

Mould and structure decisions were locked early, so nothing downstream needed a redesign. Fabrication constraints were part of the concept from the first sketch.

Fountain technical drawing and mould design
Mould design, locked ahead of the build schedule
Raw moulded component before finishing
Raw component, built with finishing and transport in mind

Delivered assembled, used as-is.

The props shipped shoot-ready and appeared in Whittaker's published social and advertising content without alteration.

Finished fountain prop
Finished crane prop on set
Finished gondola prop, published campaign image

What we handled.